Free-bees · Free tool
Paste your script and see how long it runs when it’s read out loud. Instant, free, and nothing to download.
Free tool. No sign-up.Quick reference
At a natural pace of 150 words a minute, give or take.
| Video length | Words | Good for |
|---|---|---|
| 15 seconds | 35–40 | Social adverts and teasers |
| 30 seconds | 70–75 | TV adverts and short social films |
| 60 seconds | 140–150 | Recruitment adverts and promo films |
| 90 seconds | 210–225 | Website and explainer videos |
| 2 minutes | 280–300 | Case studies and brand films |
Before you record
If you trip over a sentence, so will your presenter. Shorter sentences sound more natural on camera.
Pictures need time too. Aim a little under your target so the film doesn’t feel rushed.
If the script runs long, it’s usually trying to say too much. Cut ideas, not just words.
We plan, write, film and edit business video from Loughborough. Tell us what you’re making and we’ll help you get it right first time.
