CCM Quick Tips
5 free guides 15 tips. All free.Plan the video before anyone presses record.
Most videos that miss the mark go wrong before filming starts. Nobody agreed what the video was for, who it was meant to reach, or what people should do after watching it.
Each Quick Tips guide covers one type of video and gives you three tips to set the goal, understand your audience and pin down the key messages, so you start with a plan instead of a blank page.
- Know what the video is for. One goal, and how you’ll measure it.
- Talk to the right people. Who you’re reaching and what matters to them.
- Say less, land more. The one to three messages people remember.
- Fewer changes later. Agree the plan up front and the edit stops going round in circles.
- A better brief for anyone. Use it with us, another company or your own team.
- Quick to read. Five pages each. Ten minutes and you’re ready.
Download the Quick Tips Takes 30 seconds
Promotional video
Give people a reason to choose you, with one clear message and one clear next step.
Testimonial
Let your customers do the talking: who to film, what to ask and where to use it.
Event coverage
Capture the moments that matter and give your event film a job after the day.
Social media
Short videos people stop for, with a clear purpose and a useful next step.
Training or tutorial
Explain a process, product or topic so it actually sticks.
