Targeted TV advertising

Your advert on TV.
In the homes that matter.

Through Sky AdSmart, your advert can be shown on Sky TV to the households you choose, so you’re not paying to reach everyone.

Book a video planning call ↗
Studio microphone on a boom arm More affordable than you think.

TV advertising, without the waste.

Traditional TV shows your advert to everyone watching. Targeted TV shows it to the households you’ve chosen.

The right homes.

Choose who sees it by area and type of household, so your budget goes on the people you want to reach.

Local, on TV.

A business serving one region can still advertise on TV, without paying for the rest of the country.

One film, many uses.

The same advert works on your website and social media, with cut-downs for each.

From idea to on air.

  1. 1Plan the audience.
    Who you want to reach, where they are and what you want them to do.
  2. 2Make the advert.
    We script, film and edit it to broadcast standard.
  3. 3Get it cleared.
    We take your advert through Clearcast clearance for you.
  4. 4On air.
    Your campaign runs through Sky AdSmart to the households you chose.

Questions about TV adverts.

Is TV advertising realistic for a smaller business?

It can be more affordable than most people expect, because you only pay to reach the households you choose. We’ll talk through your budget on a planning call.

Do adverts need clearing before they go on TV?

Yes. Adverts shown on UK TV need clearance first. We take your advert through the Clearcast clearance process for you.

Can you use a video we already have?

Sometimes. We’ll check whether it can be adapted to broadcast standard, or whether a new advert would work better.

Where will my advert be shown?

To the Sky households you’ve chosen. We’ll explain exactly where it can appear when we plan your campaign.

Ready to be seen on TV?

Tell us who you want to reach. We’ll show you how a targeted campaign could work.

Book a video planning call ↗

Rather not book a call? Send us a message or ring 01509 276 223.

  • 30 minutes, on Teams or by phone
  • Your goal, your audience and what to film
  • A clear next step, with no obligation
Bring an idea, a challenge or a question.